Will Nokia To Survive With Android OS?

Nokia is a Finnish multinational corporation established in 1865 (yes I don’t have to say this you, but for the sake) that has ventured into a various markets, which later focus heavily on manufacturing Mobile Phones. Nokia secret success lies in the value of the company. They value and dominate quality products to its customer (not even mobile phones to almost everything done). Yes for sure Nokia tries as much as they can to value people in everything they done within their Industry. At the early ages Nokia start manifesting into a major mobile revolution up-to the date now.

The company hit the market in 1992 (Nokia 1101) the GSM hit the market instant hit. The innovations continued along with untiring researcher, in 1999 the company lunched another product (Nokia 7100), the 3G enabled phones and it was the first WAP internet. The company continues to upgrade and grow, in 2003 another mobile hit the market N-Gage a mobile gamming Smartphone’s. When the Symbian OS was published widely, the Nokia became the world leader in mobile phones.

Nokia partnered with Microsoft to use Windows OS (when things eventually goes wrong according to the way they’ve plan it) as an operating system for all feature Smartphone’s in 2011, which has a code name “Lumia Series” and which is considered as first of its kind in the market. The company continues to preserve the environment, using technology and innovation to make life better and making change as an effort of collaboration. Sure they make it but what next?

Why Nokia Failed?

Nokia continued to dominate its products to their consumer’s. The new decade brought a long a new set of challenges for the company, we’re in 3rd generation of mobile world where mobile manufacture trying as much as possible to make everything handy to use by providing what actually consumer needs. Midway through the decade, the company continued to lunching its Lumia Series without applying changes to its market strategies.

In 2008, it was the year that Android version 1.0 was lunched. Nokia Q3 profits nosedived 30%, while sale decreased to 3.1% and on the other hand IPhone sales sky-rocketed by around 330% during the same period. The rise of Android OS makes people make a huge blow to Nokia phone’s, but why? It’s because the company acknowledged that it was due to slow to react to the change in the market which at last is being slowly taken by Apple IPhone, Samsung, HTC, Blackberry (thought Blackberry also apply similar mistakes) and LG otherwise.

The company tried well to compete their phone’s by integrated with Android OS i.e. Manufacturing their phone’s with customize Droid OS (When they first introduce Nokia XL) but that patch failed to deliver the fluid user experience of its rivals at that time. According to the report, switching fully to Windows Phone was announced way before there was actual hardware ready but the main thing that fall them down is not making some drastic change to their strategies.

Then at last Nokia fully sale its company to Microsoft Windows (when finally things fully goes wrong) and ended up the Smartphone’s business. Sure nothing is permanent but still Nokia is wonderful, and it still remains in the history of mobile phones.

Then What Next?

In 2016 Nokia announced to come back to Smartphone’s business and releasing a new range of feature phones and tablets. The company has signed a deal with newly-formed Helsinki (HMD) to start making Nokia branded mobile phone and tablets and will receive royalties from the sales.

According Rebort Morlino a Nokia spokesman said in his blog post

We will work for the right partner who can take on the heavy lifting and work closely with us to deliver a great product. That’s the only way the bar would be met for a mobile device we’d be proud to have Nokia brand and that people will love to buy
Microsoft CEO said;

We’re moving from a strategy to grow a standalone phone business to a strategy and create a vibrant Windows ecosystem including our first-party device family, in the near term, we’ll run a more effective and focused phone portfolio while retaining capability for long term reinvention in mobility.
At last i having confirmed that, the Nokia set to release two mobile phone this coming season which is fully integrated with Android OS and kudos to them (the news has been buzz the internet).

But the question is?

Will they survive with Android OS? Do you think they can make it this time, even when they fully manufactured their mobile phones on Android Platform? What strategies Nokia will apply to make them stand out in the field.

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